A m e e r T h e M a r k e t e e r

Zawat Restaurant

  • Client Zawat Restaurant
  • Industry F&B – Bakery
  • Role Account Manager & Content Strategist
  • Details Led re-awareness strategy, content direction, and organic growth with zero paid media.

Objective

Reintroduce the restaurant after a management change, rebuild audience trust, and refresh brand perception online.

  • Strategy

    • Founder-led storytelling: introducing the two partners for the first time
    • Bold, culturally rooted content
    • Unscripted customer feedback to rebuild credibility
    • Organic-first approach (no paid boosting)
    • Funnel stage: Awareness → Consideration

  • Execution

    • Created and launched the slogan “Zawat y3ne Torath” to reinforce memorability
    • Produced 22 reels/month across Instagram & TikTok
    • Short-form talking videos with partners explaining service & vision
    • Collected and published honest, unscripted customer feedback
    • Strategic operational input: recommended rotating 3 singers instead of 1 to diversify weekly experience

Results (3 months)

  • Instagram: 9,563 → 11.4K
  • TikTok: 4,500 → 5,713
  • Increased visits from outside Saida
  • Strong positive feedback on content authenticity and visibility
  • No paid ads or boosted reels

Key Takeaway

Authentic storytelling, cultural positioning, and high-volume organic content can outperform paid strategies when aligned with real audience sentiment.

https://www.instagram.com/p/DE0JuzGt3O2/?hl=en

https://www.instagram.com/p/DE9VR6rtCBm/?hl=en