A m e e r T h e M a r k e t e e r

Turkish Hospital

  • Client Turkish Hospital
  • Industry Healthcare – Hospital
  • Role Account Manager & Content Strategist
  • Details Managing hospital-wide awareness content, event coverage, and medical storytelling.

Objective

Increase public awareness of hospital services—beyond burn care—and build trust through professional and patient-led content.

  • Strategy

    • Educational doctor talking-head videos across specialties
    • Event and training coverage to reinforce medical credibility
    • Patient feedback content to strengthen trust and transparency
    • Funnel stage: Awareness

  • Execution

    • Ongoing social media management (Instagram & Facebook)
    • Filmed and directed talking-head videos with doctors from different backgrounds
    • Covered medical events and internal trainings
    • Collected and published patient experience feedback (service & care quality)
    • Ensured content compliance with healthcare communication standards

Results (3 months)

  • Improved visibility of multi-department services
  • Consistently positive patient and audience feedback
  • Strong engagement on educational and testimonial content
  • Reinforced hospital credibility beyond its burn specialization

Key Takeaway

In healthcare, education and transparency drive awareness and trust more effectively than promotional messaging.

https://www.instagram.com/p/DKhQYdYpIab/?hl=en

https://www.instagram.com/p/DKzTP7kJ6QF/?hl=en

https://www.instagram.com/p/DLFDVOHsRAP/?hl=en

https://www.instagram.com/p/DP1jvo8lH35/?hl=en