Nova Plus Polyclinic

Client Nova Plus Polyclinic
Industry Healthcare – Polyclinic
Role Account Manager & Brand Strategist
Details Led full brand creation, awareness strategy, and healthcare content direction from launch.

Objective

Launch a new polyclinic in Tyre (Sour) and build trust, visibility, and professional credibility within the local community.

Strategy
- Full brand identity development from zero
- Indirect personal branding for Fadi Hammoud and medical staff
- Educational and community-based awareness approach
- Funnel stage: Awareness
Execution
- End-to-end brand management with designers (visual identity, tone, assets)
- Created short-form, non-promotional medical content
- Built professional digital presence for owner and staff
- Organized school awareness visits, including free medical checkups
- Managed ongoing social media presence and community engagement

Results (3 months)

Key Takeaway

In healthcare, community involvement and professional storytelling are essential for building early trust and long-term awareness.