A m e e r T h e M a r k e t e e r

Ghia’s Bakery

  • Client Ghia's Bakery
  • Industry F&B – Bakery
  • Role Account Manager & Content Strategist
  • Details Owned relocation campaign, influencer activation, and direct coordination with Toters & Markit operations teams.

Objective

Support brand relocation and drive awareness and delivery-led sales in Saida.

  • Strategy

    • Offline + digital relocation campaign
    • Instagram-first awareness content
    • Audience: Local dessert consumers
    • Focus shift to delivery platforms based on client sales feedback

  • Execution

    • Billboard campaign across Saida
    • 1 budget-aligned local influencer collaboration
    • End-to-end management of Toters & Markit onboarding (contacted operations, coordinated setup & activation)
    • Ongoing content and performance optimization

Results (3 months)

  • Followers: 5,123 → ~7,000
  • +55% delivery sales during influencer month (client-reported)
  • Delivery orders exceeded walk-in traffic
  • Customers directly attributed to influencer content

Key Takeaway

Combining hands-on platform management with influencer-led awareness accelerated delivery growth during relocation.

https://www.instagram.com/p/CgwqkCLsMdy/?hl=en

https://www.instagram.com/p/CkJUUOsMhu3/?hl=en&img_index=1