A m e e r T h e M a r k e t e e r

Don Lounge

  • Client Don Lounge
  • Industry Hospitality – Cigar Lounge • Restaurant • Bar
  • Role Account Manager & Marketing Strategist
  • Details Built the brand and awareness strategy from scratch, leading offline launch execution and digital presence.

Objective

Launch Don Lounge as a premium hospitality destination, establishing a refined brand image and service standard from day one.

  • Strategy

    • Full brand creation & awareness launch
    • Premium positioning aligned with cigar-lounge culture
    • Offline visibility supported by digital awareness
    • Funnel stage: Awareness

  • Execution

    • Developed the brand slogan and marketing plan from the ground up
    • Led opening billboard campaign (concept, coordination, activation)
    • Designed a step-by-step service and etiquette framework based on English hospitality standards
    • Coordinated with agency owner to deliver staff training (appearance, movement, client approach, service timing)
    • Managed online presence during the awareness phase

Results (3 months)

  • Successful market entry with a clear premium identity
  • Consistent service experience aligned with brand positioning
  • Strong opening awareness both offline and online

Key Takeaway

Launching a hospitality brand requires alignment between branding, service behavior, and visibility. Operational details are as critical as marketing assets.