A m e e r T h e M a r k e t e e r

Moro Restaurant

  • Client Moro Restaurant
  • Industry F&B – Bakery
  • Role Account Manager & Campaign Lead
  • Details Managed restaurant opening campaign, secured and coordinated a top-tier influencer, and led end-to-end billboard execution.

Objective

Launch Moro Restaurant in Saida and generate immediate awareness and foot traffic during opening phase.

  • Strategy

    • High-impact opening awareness campaign
    • Instagram-led influencer visibility
    • Local offline dominance via billboard placements
    • Funnel stage: Awareness

  • Execution

    • Brought Nicolas Abou Chedid to Saida for the first time through a paid collaboration
    • Managed influencer outreach, negotiation, and visit coordination
    • Influencer publicly credited the experience and location in his reel
    • Led billboard campaign execution: design selection, supplier coordination, and placement until live across streets

Results (3 months)

  • Strong opening visibility across Saida
  • Influencer content amplified brand credibility and reach
  • Successful positioning of Moro as a new dining destination
  • Influencer acknowledgment confirming first-time visit and collaboration impact

Key Takeaway

Strategic first-mover influencer collaborations combined with strong offline presence can accelerate restaurant openings in new markets.

https://www.instagram.com/p/DOL8aHhjAEM/?hl=en