A m e e r T h e M a r k e t e e r

Torty Glace

  • Client Torty Glace
  • Industry F&B – Ice Cream & Desserts
  • Role Marketing & Brand Strategist
  • Details Led full rebrand and awareness relaunch, supporting operations during peak demand.

Objective

Modernize a legacy family business (est. 1979)—the first ice cream shop in Saida—by refreshing brand identity, space, and menu ahead of the FIFA World Cup Qatar period.

  • Strategy

    • Full rebranding while preserving heritage value
    • Trend-led menu and visual refresh aligned with market demand
    • High-traffic awareness timing (World Cup period)
    • Funnel stage: Awareness → Consideration

  • Execution

    • Rebranded the business end-to-end (visual identity, interior refresh, brand tone)
    • Updated menu with trend-driven items
    • Directed market-oriented photo & video shoots
    • Coordinated influencer presence with Bilal Haddad during awareness phase
    • Supported on-ground operations during understaffed peak periods
    • Completed relaunch before World Cup Qatar, maximizing footfall

Results (3 months)

  • Full venue throughout the World Cup month
  • Increased customer traffic and engagement
  • Strong reception to modernized brand and updated menu
  • Successful repositioning of a heritage brand for a younger audience

Key Takeaway

Modernizing heritage brands requires balancing authenticity with relevance. Timing, trend awareness, and hands-on execution can directly influence commercial success.

https://www.instagram.com/p/Ck8gCfAJ0-B/?hl=en

https://www.instagram.com/p/Cll36-oDSjj/?hl=en